Using Business Databases in Your Marketing
There are a number of ways to utillize a business database in your marketing campaign. The greatest thing about aquiring a business database is that all of the footwork to find your target audience has been done for you. In addition, if you use our business database, you are getting the information for an incredible price. Other comprable databases sell for upwards of $500 – 1,000 or more. Ours is a terrific bargain, and is a very complete database, with over 20 million companies included.
One of my favorite marketing campaigns is direct mail marketing. Our business database is perfectly suited to this. You can simply search for companies that fit your demographic, export the information and upload it to your favorite direct mail provider.
Direct mail marketing provides some great advantages to other forms of marketing. Think about telemarketing. It is great, and can be incredibly effective (you can also run a telemarketing campaign using our database), but it is intrusive. Direct calling on people oftentimes presents your product or service in a poor light.
Now direct mail, on the other hand, is not nearly as intrusive or poorly reflective. This is especially true if you use a professional marketing firm to design, create and send your direct mail marketing materials. If you are concentrating on business to business marketing, I believe that direct mail, if done properly, can create the buzz and bring in the leads to be a truly effective marketing campaign.
Check back in, we will be looking at how to set up your campaigns, firms to work with, and other ideas for marketing using a business database in the near future.